A creative strategist and founder of Build Scale, a consultancy that drives growth through cultural and creative industries. Her work focuses on innovation, co-creation, and community engagement. She led an Activation at The Suwgra Village, a project centered on cultural innovation and creative impact, activating heritage spaces through immersive experiences. She launched Narak, a national initiative focused on models of innovation, collaboration, and integration in the creative sector. She specializes in blending storytelling, design, and cultural strategy to shape meaningful, future-ready experiences.